Stolo started as a personal frustration. Like most retail options traders in India, founder Anurag Rath found himself stitching together a fragmented setup: one tool for OI data, another for strategy building, the broker app for execution, and a spreadsheet for post-trade review. Nothing talked to anything else, and every session felt chaotic.
The real problem was never the inconvenience of switching tabs. It was the data gap underneath it. Retail traders in India were making high-stakes decisions with delayed, scraped, or incomplete information, while institutions worked off direct exchange access and purpose-built analytics. That is not a slightly uneven playing field. It is a structurally broken one.
According to SEBI research, over 90% of retail F&O traders in India lose money. A study from MIT Sloan found that retail option holders lost an average of 5–14% around key market events, largely because of poor timing, a lack of real-time data, and no structured way to review past trades. None of that points to a lack of intelligence. It points to bad tooling.
Stolo grew out of that gap: NSE-authorised live data, one workflow that runs from the pre-market read to the post-session review, and a design built around what an Indian retail trader actually needs, rather than the institutional template most trading tools were copied from.